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V&A Videogames
As the V&A Dundee’s second major exhibition after opening, Videogames: Design/Play/Disrupt provides an opportunity for the museum to engage new audiences and attract repeat visits - cementing the museum’s pivotal role in Scotland as a place to explore the designed world and find inspiration.
Influenced by games such as Monument Valley’s isometric viewport, we drew a series of 3D-inspired letters as support graphics that can be used as a pattern to represent basic code, or arranged to form a more graphic representation of the word ‘videogames’, symbolising how lines of code combine to create fully formed design pieces.
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We also created these additional concept visuals for potential events that would take place during the exhibition.
Since the campaign launched, V&A Dundee has been announced as a finalist for the biggest museum prize in the world, the Art Fund Museum of the Year.
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