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BBC Inside Cinema
We were asked to create a visual identity for Inside Cinema, the new home for BBC Arts film content. We had to introduce coherence across a wider array of new film content commissioned by BBC Arts.
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A mix of long-form essays on film (to air on BBC4) and up to 40 short essays for use on social, we’ve packaged the content using consistent visuals and labelling across a range of programmes and assets to ensure continuity and maximise impact.
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/89d5208b-1613-4ae2-bfc2-ceacdf4a29db_rw_1920.jpg?h=4fb826ddf115ec6496e0c2c84988d2ea)
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![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/a6a08f2d-5caf-4137-9bd6-193edd2128e4_rw_1920.jpg?h=792e7abc406685b78cbedeebbb2429cd)