![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/2a9452a1-f6e7-4eb6-99a0-b5ab352489d8_rw_1200.jpg?h=e1ed183e1a131afc52a740d450975146)
ScotRail
During the Covid 19 pandemic, ScotRail saw its onboard staff members largely reduced so wanted to encourage customers to purchase a ticket before boarding the train.
For this concept, we wanted to convey the benefits of buying a ticket before you board and the potential outcome if funds are lost.
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/2f90de61-9650-4863-9d09-cb473875dae2_rw_1200.jpg?h=ae7de95245de6a825a22dbcbe575a331)
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/2e927595-6897-4a18-9dcd-743c9afac29b_rw_1200.jpg?h=2257d9d5435dc8c107b36aeafe53d22a)
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/9675aa43-e2a9-4932-8263-0b6154e8e7c8_rw_1200.jpg?h=81d44662ecdab6b091ba1bcef3f41a85)
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/4a1814c0-d5ef-4e81-974a-b7ba02a48504_rw_1200.jpg?h=b87de9659f45da5974a5da7b63db542f)
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/681e3b90-b0a1-49da-b7ec-b3e90426091e_rw_1200.jpg?h=586335fca8e528f8dfede2410bd59a55)
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/bb52fb78-2546-47ea-8856-5f8e8f9a69fd_rw_1200.jpg?h=abdb83fc5eb086ecbc337a794d2769ba)
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/e88ee17b-8617-4218-b908-20c5b3d1bf34_rw_1200.jpg?h=11bc86413122bbd1b1dc7656549533fb)
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/613de429-1de6-42f0-bc9a-ecae19e5c9d0_rw_1200.jpg?h=485006363ef6bd7fee9a07ff2f80d351)
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/734f0b3b-f15d-42c7-abf3-4dab445d5d42_rw_1200.jpg?h=033b029d13ba4719e0c421a34143a4ea)
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/23d1fe67-fef1-4894-bfac-d35d14eed01d_rw_1200.jpg?h=f387172c501d6518b8e980562c095d61)
![](https://cdn.myportfolio.com/91578b58-a342-4a3c-affa-18cffd1f500e/01ceacec-5aa0-4f94-b66e-a7a209ea4561_rw_1200.jpg?h=5ec49ddf3f6fae4e33d7e7bbd40a32a9)